Sony Supports Artist Support Program by Combining 360 Reality Audio

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Sony Corporation announced its participation in “500 ARTISTS WANTED.” Music.com sponsored this artist support program. The U.S. artists, creators, and musicians are greatly impacted by COVID-19. The outbreak of COVID-19 has caused restrictions on music activities, including live concerts and music production studios. This program helps artists to continue engaging in creative and performance activities.

Sony said in a press release, “Sony will participate in and fund “500 ARTIST WANTED,” a program that supports amateur and professional artists’ creation of “360 Reality Audio” music, an immersive audio experience utilizing object-based spatial audio technology.”

There are two specific initiatives:

  • Music.com will collect songs with its unique story and 500 deserving artists will get $250 as a reward
  • Music.com and Sony will select 25 tracks. Professional sound engineers will remix these songs into 360 Reality Audio compatible tracks

The “Sony Global Relief Fund for COVID-19”, will provide funding for this program. the company established this fund to help medical professionals who are frontline in the fight against COVID-19. Also, for the children and creative communities affected by COVID-19.

Hiroshi Nakamura, Senior General Manager of Mobile Product Business Division of Sony Home Entertainment & Sound Products, Inc said, “As a company closely connected to creators and the music industry, we aim to provide opportunities for artists and creators to share their music in this limiting environment by using immersive 360 Reality Audio”.

Robby Wells of Music.com said, “Music.com has been exploring ways to support the independent artist community in cooperation with Sony. This is our approach to helping. It’s what we can do now. There is something meaningful about working, so if we can hire artists to tell their stories to promote their song, we’re happy to be in a position to do so.”

Sony said that it will continue to support artist communities during this difficult time by its resources and financial aid programs.

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