LG Electronics is signing (MOU) with ASSA ABLOY Entrance Systems for the development of transparent OLED automatic door. The innovative, first-of-its-kind customer experience solution will be unveiled this week with specialized commercial applications in mind.
This new product is based on LG’s Transparent OLED signage (model 55EW5G) and SuperSign software-based integrated content management solution with the automated glass sliding doors of the Swedish manufacturer ASSA ABLOY Entrance Systems.
The LG Transparent OLED Automatic Door comes with new ways for greeting customers, communicating with employees, and delivering advertising and marketing content to consumers.
With LG’s WRGB technology, the self-lighting OLED pixels reproduce accurate colors with exceptional brightness and high contrast. LG’s Transparent OLED technology is also expandable and can be easily customized for a variety of doors and entranceways. And because of its transparency, objects behind the display can be easily seen, that harmonize the solution with its surroundings while providing useful information at the same time.
Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company said, “LG, the leader in next-generation digital signage, and ASSA ABLOY Entrance Systems, the global leader in automated sliding doors, are working together to create an exciting, new digital environment. Our previous large-size transparent OLED displays, which can be found around the globe, proved that transparent OLEDs were a very effective medium and we’re now taking that to a whole new level”.
Christopher Norbye, executive vice president and head of Entrance Systems Division at ASSA ABLOY said, “Innovation is at the core of everything we do. I am really proud that we, together with LG, can offer our customers this ground-breaking product with the new transparent OLED automatic sliding door. It will put our customers in the forefront providing them with a fantastic new solution when it comes to customizing brand and customer experiences”.
With a robust design featuring tempered glass, the product offers excellent durability and improved safety when combined with ASSA ABLOY Entrance Systems’ automatic sliding doors.
You can read more details here.