Kia Corporation has revealed the first official images of the K8, the first model for the rebirth of Kia brand. The K8 is the first model to show the brand’s new design identity and the contemporary new Kia logo. The K8 features a modern innovative sedan that combines sportiness and performance with a progressive and sleek exterior design.
Karim Habib, Senior Vice President and Head of Kia Global Design Center said, “Following our recent company rebrand, we keep moving toward our new brand values with a new model – the K8. This modern sedan has been designed with innovation and elegance at its very core. While paying homage to the K7, the K8 looks to the future. Its progressive exterior takes on character and emotion, and combines those qualities with an expressive looking front and a dynamic swooping rear, giving the K8 a high-quality, premium presence that takes direct inspiration from some of the world’s most technically advanced yachts”.
The exterior of K8 has been designed with the future in mind. The front has new signature frameless ‘tiger nose’ grille, which is integrated within the front bumper to give a clean yet expansive look. The front lamps include a turn signal. Above the grille – is Kia’s contemporary new logo that expresses Kia’s confidence and renewed commitment to customers.
Overall, the K8 will offer a comfortable yet high-performance driving experience that will complement the simple, ergonomic ‘first class’ interior. The new model signals an upward journey in design, technology, and modernity from the outgoing K7, delivering a class-leading package that redefines the meaning of sports sedan.
K8 is expected to be launched in market later this year.
You can read more details here.