Intel is one of the most trusted brands around the world. Now, Intel is making a leap into the future, with a transformed Intel brand. Intel explains that its new logo honors their past by bringing strongest design elements while simplifying and modernizing them.
Karen Walker, Senior Vice President, Chief Marketing Officer Intel said, “We are a different company than we were even five years ago. We are actively executing against a new growth strategy, creating a new revenue mix and pursuing new market segments fueled by data and the rise of artificial intelligence, 5G network transformation and the intelligent edge”.
The new look of Intel brand is inspired by Robert Noyce’s quote: “Don’t be encumbered by history. Go off and do something wonderful”.
Intel have reimagined its “Intel Inside” badge as simple expressions that give products individual identity.
Blue remains the foundational color of the Intel brand and the company will also introduce new variants with an extended color palette to add more depth and modernize visual identity.
Musical sound signature or “bong” will remain same, but a modernized version will roll out later this year.
Karen Walker said, “Rather than introduce everything at once, our plan is to roll out our brand over time. We start today with the launch of our 11th Gen Intel® Core™ processors, as they represent one of our biggest technical innovations in years”.