FORD Launches FORD BLUE ADVANTAGE Digital Marketplace


Ford officially launched Ford Blue Advantage in collaboration with its dealer network at the NADA Show 2021. FORD BLUE ADVANTAGE is the new digital marketplace which allows Ford dealers to list and sell certified used vehicles, while giving customers greater peace of mind in terms of quality and price, and the choice to shop on their terms i.e., whether online or in person.

The online website meets customer demand for a seamless shopping experience by providing wide selection of used Ford vehicles available anytime, anywhere, with Ford warranty. The marketplace allow users to filter by feature level as well as desire for home delivery, at-home test drive or video walkaround. Research shows that customers spend an average of 10 to 12 hours online shopping for a used vehicle.

Andrew Frick, vice president, U.S. marketing said, “We can now connect the right shopper to the right pre-owned Ford vehicle faster than ever. Providing a great digital experience is paramount today, but we know customers still want to touch, smell and feel a vehicle before they buy it. Ford Blue Advantage offers the best of both worlds, enabling customers to shop online or come into a dealership, or a combination of both”.

On, all vehicles are listed with a dealer guaranteed selling price. The site features Kelley Blue Book Price Advisor to suggest if a vehicle has a Good or Great price.

Ford is teaming up with Cox Automotive’s Autotrader to power its digital platform to provide an intuitive experience for consumers.

Ford Blue Advantage aims to give dealers the technology, insights and data to better serve customers while driving more traffic to their used-car listings.  Already, more than half of Ford’s U.S. dealers are signed up, and early results are showing that sales volumes of used cars are growing. All vehicles listed on Ford Blue Advantage are inspected from factory-trained technicians as well as additional coverage backed by Ford Motor Company.

Additionally, Ford runs a CARFAX® Vehicle History Report on all vehicles to identify any issues that do not meet the rigorous Ford Blue Advantage standards.

You can read more details here.

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